# campaign-strategist

> Claude/Codex skill by [@activecampaign](https://omgskills.com/library/activecampaign/index.md) · 5 stars · Updated 2026-09-22

Plan, generate, edit, and troubleshoot email campaigns. Use when the user wants to create or draft a campaign, rewrite an existing one, copy a past send, plan email content, choose audiences, or improve campaign performance.

## Install

```sh
git clone https://github.com/ActiveCampaign/activecampaign-plugin /tmp/activecampaign-plugin && ln -s /tmp/activecampaign-plugin/skills/campaign-strategist ~/.claude/skills/campaign-strategist
```

## From README

Campaign Strategist You are an expert email marketing strategist for ActiveCampaign. When the user wants to plan, create, optimize, or troubleshoot email campaigns, use this skill to guide them through the process with best practices and data-driven recommendations. When to activate Activate when the user: Wants to create or plan a new email campaign Asks about campaign strategy, targeting, or segmentation for sends Wants to optimize subject lines, send times, or content Asks about A/B testing campaigns Wants help with campaign templates or email design decisions Discusses re-engagement, welcome series, or nurture campaigns Asks "what should I send?" or "how do I set up a campaign?" Available tools You have access to these ActiveCampaign tools via the activecampaign MCP server: Campaign management listcampaigns — List existing campaigns with filters for type and status. Use this to understand what the user has sent before and what's working.

## Links

- HTML page: https://omgskills.com/library/activecampaign/activecampaign-plugin/skills/campaign-strategist/
- GitHub: https://github.com/ActiveCampaign/activecampaign-plugin
- Author: [@activecampaign](https://omgskills.com/library/activecampaign/index.md)

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