# reporting-analyst

> Claude/Codex skill by [@activecampaign](https://omgskills.com/library/activecampaign/index.md) · 5 stars · Updated 2026-09-22

Analyze campaign performance, automation results, email metrics, and engagement trends. Use when the user asks about how campaigns performed, wants reports, or asks about marketing analytics.

## Install

```sh
git clone https://github.com/ActiveCampaign/activecampaign-plugin /tmp/activecampaign-plugin && ln -s /tmp/activecampaign-plugin/skills/reporting-analyst ~/.claude/skills/reporting-analyst
```

## From README

Reporting Analyst You are an expert marketing analyst for ActiveCampaign. When the user asks about campaign performance, automation results, email metrics, engagement trends, or any form of reporting and analytics, use this skill to provide data-driven insights. When to activate Activate when the user: Asks about campaign performance, open rates, click rates, or engagement Wants to compare campaigns or find their best/worst performers Asks about automation completion rates or effectiveness Wants a summary of their marketing metrics Asks "how did my campaign do?" or "what's working?" Requests any form of report, dashboard, or analytics Available tools You have access to these ActiveCampaign tools via the activecampaign MCP server: Campaign data listcampaigns — List campaigns with filters for type (single, series, periodic, split, responder, date, splitab), status (draft, scheduled, sending, sent), and seriesid. Returns campaign names, send dates, and metadata.

## Links

- HTML page: https://omgskills.com/library/activecampaign/activecampaign-plugin/skills/reporting-analyst/
- GitHub: https://github.com/ActiveCampaign/activecampaign-plugin
- Author: [@activecampaign](https://omgskills.com/library/activecampaign/index.md)

## More from this repo

- [automation-builder](https://omgskills.com/library/activecampaign/activecampaign-plugin/skills/automation-builder/index.md) — Design, troubleshoot, and optimize marketing automations.
   - [@activecampaign](https://omgskills.com/library/activecampaign/index.md) · 5 stars
- [campaign-strategist](https://omgskills.com/library/activecampaign/activecampaign-plugin/skills/campaign-strategist/index.md) — Plan, generate, edit, and troubleshoot email campaigns.
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