# anysite-crm-competitor-intel

> Claude/Codex skill by [@anysiteio](https://omgskills.com/library/anysiteio/index.md) · 20 stars · Updated 2026-10-05

Displacement hunting tied to the CRM - find companies using a competitor's product (Wappalyzer technographics), mine switching reasons and pains from software reviews (Capterra switched\_from/switching\_reason, TrustRadius, GetApp), cross-reference with CRM accounts and tag displacement targets. Use ONLY when the goal is a CRM-tied displacement list or competitor-user tagging. For general competitor strategy research (content, hiring, positioning, no CRM) use anysite-competitor-intelligence when the full anysite-skills plugin is installed.

## Install

```sh
git clone https://github.com/anysiteio/agent-skills /tmp/agent-skills && ln -s /tmp/agent-skills/plugins/anysite-gtm/skills/anysite-crm-competitor-intel ~/.claude/skills/anysite-crm-competitor-intel
```

## From README

CRM Competitor Intel Competitor-switch signals are the highest-intent plays in signal-based selling. This skill builds the target list and the ammunition: who uses the competitor, and what their users complain about. Prerequisites Active CRM connection for the cross-reference/tagging part (Writing rules from anysite-crm- apply to tagging). The research part works without one. Flow Who uses the competitor (technographics) Only works for competitors whose product is detectable on websites (martech, analytics, chat widgets, ecommerce...): Honest limitation: topwebsites is a sample, not an exhaustive list. Frame it as "examples + market sizing", supplement with linkedin/search/searchsqlcompanies searching the competitor name in specialities/description, and with producthunt/products/productsalternatives for the category graph.

## Links

- HTML page: https://omgskills.com/library/anysiteio/agent-skills/plugins/anysite-gtm/skills/anysite-crm-competitor-intel/
- GitHub: https://github.com/anysiteio/agent-skills
- Author: [@anysiteio](https://omgskills.com/library/anysiteio/index.md)

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