# anysite-outreach

> Claude/Codex skill by [@anysiteio](https://omgskills.com/library/anysiteio/index.md) · 20 stars · Updated 2026-10-05

Write COLD first-touch and follow-up outreach (email, LinkedIn DM) grounded in a real, dated detail collected by the other anysite skills - a funding round, a job change, a recent post, a competitor switch. Not generic personalization. Turns "we found the contact" into "here's the message". Use when the user wants to draft cold outreach, a first-touch email/DM, a follow-up sequence, or subject lines - "напиши письмо", "cold email", "аутрич", "холодное сообщение". NOT for replying to an inbound lead or an existing thread (that needs a real answer, not this cold formula - see anysite-crm-inbound). Drafts text only; the operator sends via their own tool.

## Install

```sh
git clone https://github.com/anysiteio/agent-skills /tmp/agent-skills && ln -s /tmp/agent-skills/plugins/anysite-gtm/skills/anysite-outreach ~/.claude/skills/anysite-outreach
```

## From README

Outreach The other skills end at "found the contact, here's the email". This one writes the message — and its value is that the message rides a specific, dated fact you already collected, not a generic template every competitor also sends. The rule behind everything: could this exact message be sent to another company? Yes → generic, rewrite or don't send. No → ready. This "mental test" is the skill's core; run it literally on every draft. Step 0 — the offer (once per user, before any draft) The message has three slots: \[their detail\] — \[your offer, one line\] — \[question\]. The middle slot is about the SENDER, and no other skill in the pack knows it. Establish it once and reuse: what you sell, in one plain line; one number that matters (a price, a metric) — optional but strong; 1–2 proof points (a named customer, a hard figure) for touches 3–4; words to avoid (competitor names in touch 1, internal jargon).

## Links

- HTML page: https://omgskills.com/library/anysiteio/agent-skills/plugins/anysite-gtm/skills/anysite-outreach/
- GitHub: https://github.com/anysiteio/agent-skills
- Author: [@anysiteio](https://omgskills.com/library/anysiteio/index.md)

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