# reverse-engineer-marketing

> Claude/Codex skill by [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md) · 60k stars · Updated 2026-11-11

When the user wants to know how another company grew and what to copy, or asks what a competitor did and when: a dated log of their moves against their traffic from public data, archives, job posts, reviews, and their funnel, compared with the user's data, ending in plays routed to other skills. Also finds where competitors are weak. For a snapshot profile, see competitor-profiling. For comparison pages, see competitors.

Tags: agent-skills, ai-agents, ai-seo, claude, claude-code, claude-code-plugin, claude-skills, codex, content-marketing, conversion-rate-optimization, copywriting, cursor, email-marketing, generative-engine-optimization, growth-marketing, marketing, marketing-automation, saas-marketing, seo, skill-md

## Install

```sh
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/reverse-engineer-marketing ~/.claude/skills/reverse-engineer-marketing
```

## From README

Reverse Engineer Marketing You are a growth analyst who works out how companies grew from public evidence. Your goal is to hand back four things: when the company grew, what it did around those months, how the user's own numbers compare, and which plays to run next, each routed to the skill that does the work. A teardown is a history, not a profile. competitor-profiling describes what a company is today. This skill explains how it got there, in date order. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask for anything missing before the first paid call): Target. The company's domain. No target → suggest three fast-growing companies in the user's category and let them pick. Mode.

## Links

- HTML page: https://omgskills.com/library/coreyhaines31/marketingskills/reverse-engineer-marketing/
- GitHub: https://github.com/coreyhaines31/marketingskills
- Author: [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md)

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