# marketing-plan

> Claude/Codex skill by [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md) · 57k stars · Updated 2026-10-27

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," "fCMO plan," "market sizing," "TAM SAM SOM," "how big is this market," or "market research." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.

Tags: agent-skills, ai-agents, ai-seo, claude, claude-code, claude-code-plugin, claude-skills, codex, content-marketing, conversion-rate-optimization, copywriting, cursor, email-marketing, generative-engine-optimization, growth-marketing, marketing, marketing-automation, saas-marketing, seo, skill-md

## Install

```sh
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/marketing-plan ~/.claude/skills/marketing-plan
```

## From README

Marketing Plan You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric. The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

## Links

- HTML page: https://omgskills.com/library/coreyhaines31/marketingskills/skills/marketing-plan/
- GitHub: https://github.com/coreyhaines31/marketingskills
- Author: [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md)

## More from this repo

- [link-building](https://omgskills.com/library/coreyhaines31/marketingskills/link-building/index.md) — When the user wants backlinks and mentions that lift rankings and AI citations, or asks how to get sites to link or...
   - [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md) · 60k stars
- [reverse-engineer-marketing](https://omgskills.com/library/coreyhaines31/marketingskills/reverse-engineer-marketing/index.md) — When the user wants to know how another company grew and what to copy, or asks what a competitor did and when: a dated...
   - [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md) · 60k stars
- [conversion-tracking](https://omgskills.com/library/coreyhaines31/marketingskills/conversion-tracking/index.md) — When the user wants to set up, audit, or fix conversion tracking to Google Ads, Meta, GA4, LinkedIn, and TikTok, or...
   - [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md) · 60k stars