# outreach-research

> Claude/Codex skill by [@lusha-oss](https://omgskills.com/library/lusha-oss/index.md) · 4 stars · Updated 2026-10-21

Builds a reusable outreach positioning brief: what the user's company sells, to which personas, with what proof, and against which competitors. Use when asked to build, review or update a positioning brief (including a pasted lusha-outreach-brief), run outreach research, or work out what to say to prospects before drafting ("lusha outreach brief"). Not for drafting emails: use outreach-sequence once a brief exists.

Tags: gemini-cli-extension

## Install

```sh
git clone https://github.com/lusha-oss/lusha-mcp-plugin /tmp/lusha-mcp-plugin && ln -s /tmp/lusha-mcp-plugin/skills/outreach-research ~/.claude/skills/outreach-research
```

## From README

Outreach Research Purpose Stage 1 of Lusha's outreach pair. Capture, once, what the user's own company sells, to whom, with what proof and against which competitors, as a portable Markdown brief, lusha-outreach-brief.md. Stage 2, outreach-sequence, drafts copy from it. The user is a Lusha customer (a RevOps engineer, SDR, marketer or founder) pitching their own product: never pitch Lusha. Prerequisites None beyond the conversation. This skill makes no Lusha calls. A host web-search tool is optional; without one, work from documents, the user's answers and prior knowledge. Instructions Rules Text only. Call no Lusha MCP tool. Host tools only on the user's grant. Read a file only when the user attaches, pastes or @-mentions it; never search the filesystem for a brief. Offer a web search and run it only once the user accepts. Write to disk only after the user confirms the path (Step 5). No invention.

## Links

- HTML page: https://omgskills.com/library/lusha-oss/lusha-mcp-plugin/skills/outreach-research/
- GitHub: https://github.com/lusha-oss/lusha-mcp-plugin
- Author: [@lusha-oss](https://omgskills.com/library/lusha-oss/index.md)

## More from this repo

- [enrich-contact](https://omgskills.com/library/lusha-oss/lusha-mcp-plugin/skills/enrich-contact/index.md) — Look up a person and get their verified phone numbers, email, and company context.
   - [@lusha-oss](https://omgskills.com/library/lusha-oss/index.md) · 4 stars
- [lookalike-prospect](https://omgskills.com/library/lusha-oss/lusha-mcp-plugin/skills/lookalike-prospect/index.md) — Used to find companies or contacts similar to a set of references, then enrich results with verified phone numbers.
   - [@lusha-oss](https://omgskills.com/library/lusha-oss/index.md) · 4 stars
- [outreach-sequence](https://omgskills.com/library/lusha-oss/lusha-mcp-plugin/skills/outreach-sequence/index.md) — Drafts personalized B2B outreach (Email 1, optional Email 2 and 3, and LinkedIn copy) for contacts the user already...
   - [@lusha-oss](https://omgskills.com/library/lusha-oss/index.md) · 4 stars