# customer-journey-map

> Claude/Codex skill by [@phuryn](https://omgskills.com/library/phuryn/index.md) · 25k stars · Updated 2026-07-03

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Tags: agent-skill-repository, agent-skills, agentic-skills, claude-code-marketplace, claude-code-plugins, claude-cowork-plugin, product-management

## Install

```sh
git clone https://github.com/phuryn/pm-skills /tmp/pm-skills && ln -s /tmp/pm-skills/pm-market-research/skills/customer-journey-map ~/.claude/skills/customer-journey-map
```

## From README

Customer Journey Map Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. Context You are creating a customer journey map for $ARGUMENTS. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. Instructions Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. Map the journey stages (adapt to the product): | Stage | Description | |---|---| | Awareness | How do they first learn about the product? | | Consideration | What do they evaluate? What alternatives do they compare? | | Acquisition | How do they sign up or purchase? | | Onboarding | First experience with the product — time to value | | Engagement | Regular — building habits | | Retention | What keeps them coming back? What might cause churn?

## Links

- HTML page: https://omgskills.com/library/phuryn/pm-skills/customer-journey-map/
- GitHub: https://github.com/phuryn/pm-skills
- Author: [@phuryn](https://omgskills.com/library/phuryn/index.md)

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