# marketing-plan

> Claude/Codex skill by [@slavingia](https://omgskills.com/library/slavingia/index.md) · 11k stars · Updated 2026-04-14

Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has product-market fit (~100 customers) and wants to scale with marketing, or needs a content strategy.

## Install

```sh
git clone https://github.com/slavingia/skills /tmp/skills && ln -s /tmp/skills/skills/marketing-plan ~/.claude/skills/marketing-plan
```

## From README

Core Principle Marketing is sales at scale. But don't confuse marketing with advertising. Marketing is about making fans, not headlines. Start by spending time, not money. Blog posts are free. Twitter, Instagram, YouTube are free. Only spend money after you know exactly who you're trying to reach. Prerequisites Before marketing, you should have: A community you belong to A product people are paying for 100 customers (repeat customers = product-market fit) Experience selling one-on-one (sales informs marketing) The Marketing Funnel Every customer journey: Engage — They encounter your content (social media, blog, word of mouth) Follow — They find you interesting enough to follow Research — They check out your product/website Consider — They evaluate your pricing, features Buy — They become a customer You can't skip steps. Every customer goes through all five. Community vs.

## Links

- HTML page: https://omgskills.com/library/slavingia/skills/marketing-plan/
- GitHub: https://github.com/slavingia/skills
- Author: [@slavingia](https://omgskills.com/library/slavingia/index.md)

## More from this repo

- [company-values](https://omgskills.com/library/slavingia/skills/company-values/index.md) — Help define company values and culture for a minimalist business.
   - [@slavingia](https://omgskills.com/library/slavingia/index.md) · 11k stars
- [find-community](https://omgskills.com/library/slavingia/skills/find-community/index.md) — Help identify and evaluate communities to build a minimalist business around.
   - [@slavingia](https://omgskills.com/library/slavingia/index.md) · 11k stars
- [first-customers](https://omgskills.com/library/slavingia/skills/first-customers/index.md) — Used to create a strategy for selling to your first 100 customers using the minimalist entrepreneur playbook.
   - [@slavingia](https://omgskills.com/library/slavingia/index.md) · 11k stars