# marketing-leader

> Claude/Codex skill by [@supermetrics-public](https://omgskills.com/library/supermetrics-public/index.md) · 0 stars · Updated 2026-10-21

Battle-tested workflows for marketing analytics and leadership work — quarterly executive overviews, multi-channel budget pacing and forecasting, and cross-platform ROAS benchmarking — using the Supermetrics connector. Use whenever the user is doing macro-level marketing analysis or executive reporting rather than daily campaign work. Trigger on phrases like "90-day overview," "quarterly review," "budget pacing," "are we on track to hit our spend target," "forecast month-end conversions," "ROAS by platform," "which channel deserves more budget," "deck for the CMO," "executive summary," "marketing performance report." Also trigger when the user mentions building a presentation, slide deck, or board-ready document from marketing data, even if they don't say "Supermetrics" — these are leadership deliverables that benefit from the structured workflows in this skill.

Tags: claude, claude-code, claude-plugin, marketing-analytics, supermetrics

## Install

```sh
git clone https://github.com/supermetrics-public/claude-marketing-plugin /tmp/claude-marketing-plugin && ln -s /tmp/claude-marketing-plugin/plugins/supermetrics-marketing/skills/marketing-leader ~/.claude/skills/marketing-leader
```

## From README

Supermetrics workflows for marketing analytics and leadership This skill helps marketing leaders and analysts produce macro-level cross-channel analysis: the quarterly review, the budget pacing forecast, the cross-platform ROAS comparison. The output of these workflows lands in front of CMOs, finance partners, and boards — so the workflows are tuned for "decision-ready" outputs, not data dumps. Required: the Supermetrics connector These workflows rely on the Supermetrics connector for Claude, which pulls live data from connected ad platforms. Before running anything, check that the connector is active — look for Supermetrics tools in this session (dataquery, accountsdiscovery, etc.). If they aren't present, prompt the user: This workflow needs the Supermetrics connector for Claude. It ships with this plugin — run /mcp, select supermetrics and sign in (a free trial account works). Then run /supermetrics-marketing: to connect your platforms.

## Links

- HTML page: https://omgskills.com/library/supermetrics-public/claude-marketing-plugin/plugins/supermetrics-marketing/skills/marketing-leader/
- GitHub: https://github.com/supermetrics-public/claude-marketing-plugin
- Author: [@supermetrics-public](https://omgskills.com/library/supermetrics-public/index.md)

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