# optimize-campaign

> Claude/Codex skill by [@taboola](https://omgskills.com/library/taboola/index.md) · 3 stars · Updated 2026-10-20

Diagnose a Realize campaign that's underperforming or had a discrete performance event, and prescribe fixes. Walks 5 mandatory pre-checks then routes to RCA (when something broke on a specific date) or general optimization (ongoing review). Activates on questions like "why is this campaign underperforming?", "CPA spiked yesterday", "what should I pause?", "how do I improve CPA?", "campaign isn't spending", "lead quality is bad", "performance has plateaued".

## Install

```sh
git clone https://github.com/taboola/realize-claude-plugin /tmp/realize-claude-plugin && ln -s /tmp/realize-claude-plugin/skills/optimize-campaign ~/.claude/skills/optimize-campaign
```

## From README

Optimize Campaign Data-driven diagnosis and recommendation loop for a Realize campaign. Pulls performance data via the MCP, applies mandatory pre-checks, then routes to one of two diagnostic paths and prescribes concrete next actions. Internal vs user-facing terminology — never leak the framework names The framework labels in this file ("pre-checks P1–P5", "RCA — 6-signal framework", "Signal 1 / Signal 2 / Signal 6", "residual signal", "creative restructure shock") are internal scaffolding for the model. Never surface them in user-facing output. Per os/guardrails.md, do the work and describe the actual finding in plain English. | Internal label (this file uses) | What to say to the user | |---|---| | "mandatory pre-checks" / "running P1–P5" | Just do the checks silently. If a check matters to the answer, describe the finding ("the campaign has no conversion goal attached").

## Links

- HTML page: https://omgskills.com/library/taboola/realize-claude-plugin/skills/optimize-campaign/
- GitHub: https://github.com/taboola/realize-claude-plugin
- Author: [@taboola](https://omgskills.com/library/taboola/index.md)

## More from this repo

- [accounts](https://omgskills.com/library/taboola/realize-claude-plugin/skills/accounts/index.md) — Discover Realize accounts and capture the account\_id required by every other Realize MCP tool.
   - [@taboola](https://omgskills.com/library/taboola/index.md) · 3 stars
- [manage-campaigns](https://omgskills.com/library/taboola/realize-claude-plugin/skills/manage-campaigns/index.md) — Used to create and update Realize campaigns, native + display items, and account-level conversion rules via the Realize...
   - [@taboola](https://omgskills.com/library/taboola/index.md) · 3 stars
- [reports](https://omgskills.com/library/taboola/realize-claude-plugin/skills/reports/index.md) — Pull Realize performance reports (CSV) and interpret them.
   - [@taboola](https://omgskills.com/library/taboola/index.md) · 3 stars