# competitor-analysis

> Claude/Codex skill by [@zoominfo](https://omgskills.com/library/zoominfo/index.md) · 9 stars · Updated 2026-09-30

Produce a fact-led competitive intel brief on one or more competitors — firmographics, recent strategic moves, product positioning, ICP overlap, and discovery questions. Defaults to your configured competitors from GTM context if none specified. Combines ZoomInfo data (account\_research, scoops, intent, exec teams, similar companies) with web search for product/pricing/customer-sentiment intelligence. Identify competitors by ZoomInfo account/company ID (preferred) or name; include rich context on why the brief is being pulled and what decision it supports.

## Install

```sh
git clone https://github.com/Zoominfo/zoominfo-mcp-plugin /tmp/zoominfo-mcp-plugin && ln -s /tmp/zoominfo-mcp-plugin/skills/competitor-analysis ~/.claude/skills/competitor-analysis
```

## From README

Competitor Analysis Produce a fact-led competitive intel brief. Lead with an executive comparison across competitors, then a per-competitor section. Pull positioning verbatim from the GTM context — don't invent your own opinions about who wins or who's the biggest threat. Input The user will provide via $ARGUMENTS: Competitor identifiers (optional) — zero or more of: Preferred: ZoomInfo account/company IDs (numeric). Use directly as companyId; skip the search step for that competitor. Fallback: competitor names. Resolve via searchcompanies (use companyWebsite from GTM context's url field if present; otherwise companyName). If omitted entirely, default to all competitors configured in your GTM context. For named competitors NOT in GTM context, flag as "uncovered" — research proceeds, but pre-built positioning is missing. Research context (strongly recommended) — a free-form description of why this brief is being pulled and what decision it supports.

## Links

- HTML page: https://omgskills.com/library/zoominfo/zoominfo-mcp-plugin/skills/competitor-analysis/
- GitHub: https://github.com/Zoominfo/zoominfo-mcp-plugin
- Author: [@zoominfo](https://omgskills.com/library/zoominfo/index.md)

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