# why-now

> Claude/Codex skill by [@zoominfo](https://omgskills.com/library/zoominfo/index.md) · 9 stars · Updated 2026-09-30

Build a "why now" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account\_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks "why should I reach out to Acme now", "what's our angle into this account", "give me a reason to call", or is planning outbound and needs timely, evidence-based hooks. Each hook ties a real signal to one of your offerings.

## Install

```sh
git clone https://github.com/Zoominfo/zoominfo-mcp-plugin /tmp/zoominfo-mcp-plugin && ln -s /tmp/zoominfo-mcp-plugin/skills/why-now ~/.claude/skills/why-now
```

## From README

Why Now Answer the question a seller actually has before reaching out: why this account, why now, and what to lead with. Prerequisites enrichcompanysignals charges data credits — each signal returned counts as a record, but companies already under management (enriched within the last 12 months by your organization) are free. accountresearch consumes AI credits. getgtmcontext and WebSearch are free. Intent, news, and scoop availability depends on your ZoomInfo package; if a signal type is empty, work with what is available rather than treating it as "nothing happening". Input Provided via $ARGUMENTS: Company (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via searchcompanies. If none is supplied, ask which company. Your angle (optional) — what you sell into them, or the play you are running. Sharpens the hooks. Workflow Anchor on your side. Call getgtmcontext (free) for offerings, ICP, competitors, and priorities.

## Links

- HTML page: https://omgskills.com/library/zoominfo/zoominfo-mcp-plugin/skills/why-now/
- GitHub: https://github.com/Zoominfo/zoominfo-mcp-plugin
- Author: [@zoominfo](https://omgskills.com/library/zoominfo/index.md)

## More from this repo

- [account-health](https://omgskills.com/library/zoominfo/zoominfo-mcp-plugin/skills/account-health/index.md) — Assess the health of an account from its recent conversations — sentiment trajectory and risk signals — backed by an...
   - [@zoominfo](https://omgskills.com/library/zoominfo/index.md) · 9 stars
- [account-relationship-recap](https://omgskills.com/library/zoominfo/zoominfo-mcp-plugin/skills/account-relationship-recap/index.md) — Recap where things stand with a company across recent conversations, with emphasis on how the relationship is evolving.
   - [@zoominfo](https://omgskills.com/library/zoominfo/index.md) · 9 stars
- [account-research](https://omgskills.com/library/zoominfo/zoominfo-mcp-plugin/skills/account-research/index.md) — Produce a full intelligence brief on a target company — firmographics, CRM/account context, intent signals, recent...
   - [@zoominfo](https://omgskills.com/library/zoominfo/index.md) · 9 stars