# competitor-profiling

> Claude/Codex skill by [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md) · 43k stars · 73k installs · Updated 2026-07-29

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.

Tags: claude, codex, marketing

## Install

```sh
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/competitor-profiling ~/.claude/skills/competitor-profiling
```

## From README

Competitor Profiling You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Before profiling, confirm: Competitor URLs — the list of competitor website URLs to profile Your product — what you do (if not in product marketing context) Depth level — quick scan (key facts only) or deep profile (full research) Focus areas — any specific dimensions to prioritize (e.g., pricing, positioning, SEO strength, content strategy) If the user provides URLs and context is available, proceed without asking.

## Links

- HTML page: https://omgskills.com/skills/coreyhaines31/marketingskills/competitor-profiling/
- GitHub: https://github.com/coreyhaines31/marketingskills
- Author: [@coreyhaines31](https://omgskills.com/library/coreyhaines31/index.md)

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