# customer-journey-mapping-workshop

> Claude/Codex skill by [@deanpeters](https://omgskills.com/library/deanpeters/index.md) · 7.5k stars · Updated 2026-10-16

Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

Tags: ai-agents, ai-product-management, claude-skills, pm-frameworks, product-management

## Install

```sh
git clone https://github.com/deanpeters/Product-Manager-Skills /tmp/Product-Manager-Skills && ln -s /tmp/Product-Manager-Skills/skills/customer-journey-mapping-workshop ~/.claude/skills/customer-journey-mapping-workshop
```

## From README

Purpose Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared mental model across teams—avoiding surface-level feature lists and ensuring discovery work focuses on real customer problems, not assumed solutions. This is not a feature roadmap—it's a discovery and alignment tool that uncovers where the experience breaks down and where improvements will have the greatest impact. Input Works best with: The persona (actor) and the scenario or goal to map. Also useful: Journey phases you already know, research artifacts, and where you suspect the experience breaks. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given.

## Links

- HTML page: https://omgskills.com/skills/deanpeters/product-manager-skills/customer-journey-mapping-workshop/
- GitHub: https://github.com/deanpeters/Product-Manager-Skills
- Author: [@deanpeters](https://omgskills.com/library/deanpeters/index.md)

## More from this repo

- [acquisition-channel-advisor](https://omgskills.com/skills/deanpeters/product-manager-skills/acquisition-channel-advisor/index.md) — Evaluate acquisition channels using unit economics, customer quality, and scalability.
   - [@deanpeters](https://omgskills.com/library/deanpeters/index.md) · 7.5k stars
- [ai-shaped-readiness-advisor](https://omgskills.com/skills/deanpeters/product-manager-skills/ai-shaped-readiness-advisor/index.md) — Assess whether your product work is AI-first or AI-shaped.
   - [@deanpeters](https://omgskills.com/library/deanpeters/index.md) · 7.5k stars
- [altitude-horizon-framework](https://omgskills.com/skills/deanpeters/product-manager-skills/altitude-horizon-framework/index.md) — Understand the PM-to-Director transition through altitude and horizon thinking.
   - [@deanpeters](https://omgskills.com/library/deanpeters/index.md) · 7.5k stars