# positioning-workshop

> Claude/Codex skill by [@deanpeters](https://omgskills.com/library/deanpeters/index.md) · 7.5k stars · Updated 2026-10-16

Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.

Tags: ai-agents, ai-product-management, claude-skills, pm-frameworks, product-management

## Install

```sh
git clone https://github.com/deanpeters/Product-Manager-Skills /tmp/Product-Manager-Skills && ln -s /tmp/Product-Manager-Skills/skills/positioning-workshop ~/.claude/skills/positioning-workshop
```

## From README

Purpose Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives. This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices. Input Works best with: The product (or feature) whose positioning feels fuzzy. Also useful: Current messaging, who you think the customer is, competitors, and where positioning breaks down today (sales calls, website, launch).

## Links

- HTML page: https://omgskills.com/skills/deanpeters/product-manager-skills/positioning-workshop/
- GitHub: https://github.com/deanpeters/Product-Manager-Skills
- Author: [@deanpeters](https://omgskills.com/library/deanpeters/index.md)

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