# competitor-analysis

> Claude/Codex skill by [@firecrawl](https://omgskills.com/library/firecrawl/index.md) · 1.2k stars · Updated 2026-04-19

Compare two or more companies, products, or platforms across pricing, features, positioning, and docs. Use this skill whenever the user says "compare X vs Y", "how does X stack up against Y", "alternatives to X", "competitive landscape of …", "X vs Y vs Z", or asks for a competitor matrix. Uses search to discover competitors when the user only names a category, then scrape for each competitor's homepage, pricing page, and features/docs. Returns a normalized comparison matrix as JSON.

## Install

```sh
git clone https://github.com/firecrawl/web-agent /tmp/web-agent && ln -s /tmp/web-agent/agent-core/src/skills/definitions/competitor-analysis ~/.claude/skills/competitor-analysis
```

## From README

Competitor Analysis Structured side-by-side comparison of competing products. Designed for search + scrape; no interact needed for typical marketing/pricing pages. When to use User names 2+ companies or products: "compare Vercel, Netlify, Cloudflare Pages" User names a category only: "best CDNs for edge functions" — search to discover the top 3–5 players, then analyze User asks for alternatives: "what are the alternatives to X?" User wants a feature matrix or positioning summary Do NOT use for single-vendor deep-dives — use deep-research or structured-extraction instead. Strategy Identify competitors. If the user listed them, use that list. Otherwise search once: "top providers 2026" or " alternatives". Pick the 3–5 most-cited.

## Links

- HTML page: https://omgskills.com/skills/firecrawl/firecrawl-agent/competitor-analysis/
- GitHub: https://github.com/firecrawl/web-agent
- Author: [@firecrawl](https://omgskills.com/library/firecrawl/index.md)

## More from this repo

- [deep-research](https://omgskills.com/skills/firecrawl/firecrawl-agent/deep-research/index.md) — Multi-source research with source triangulation and fact-checking.
   - [@firecrawl](https://omgskills.com/library/firecrawl/index.md) · 1.2k stars
- [e-commerce](https://omgskills.com/skills/firecrawl/firecrawl-agent/e-commerce/index.md) — Navigate e-commerce sites to extract products, pricing, categories, and inventory.
   - [@firecrawl](https://omgskills.com/library/firecrawl/index.md) · 1.2k stars
- [financial-research](https://omgskills.com/skills/firecrawl/firecrawl-agent/financial-research/index.md) — Pull company financials, SEC filings, and analyst consensus for a public company.
   - [@firecrawl](https://omgskills.com/library/firecrawl/index.md) · 1.2k stars