anysite-crm-competitor-intel
Displacement hunting tied to the CRM - find companies using a competitor's product (Wappalyzer technographics), mine switching reasons and pains from software reviews (Capterra switched_from/switching_reason, TrustRadius, GetApp), cross-reference with CRM accounts and tag displacement targets. Use ONLY when the goal is a CRM-tied displacement list or competitor-user tagging. For general competitor strategy research (content, hiring, positioning, no CRM) use anysite-competitor-intelligence when the full anysite-skills plugin is installed.
Install
With your agent
Install OMGSkills skill "anysiteio/agent-skills:plugins/anysite-gtm/skills/anysite-crm-competitor-intel" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/anysiteio/agent-skills /tmp/agent-skills && ln -s /tmp/agent-skills/plugins/anysite-gtm/skills/anysite-crm-competitor-intel ~/.claude/skills/anysite-crm-competitor-intelFrom README
CRM Competitor Intel Competitor-switch signals are the highest-intent plays in signal-based selling. This skill builds the target list and the ammunition: who uses the competitor, and what their users complain about. Prerequisites Active CRM connection for the cross-reference/tagging part (Writing rules from anysite-crm- apply to tagging). The research part works without one. Flow Who uses the competitor (technographics) Only works for competitors whose product is detectable on websites (martech, analytics, chat widgets, ecommerce...): Honest limitation: topwebsites is a sample, not an exhaustive list. Frame it as "examples + market sizing", supplement with linkedin/search/searchsqlcompanies searching the competitor name in specialities/description, and with producthunt/products/productsalternatives for the category graph.
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