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Skill

customer-journey-map

@deanpeters Updated 2026-10-16

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.

ai-agentsai-product-managementclaude-skillspm-frameworksproduct-management

Install

With your agent

Install OMGSkills skill "deanpeters/product-manager-skills:customer-journey-map" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.

Manual command

git clone https://github.com/deanpeters/Product-Manager-Skills /tmp/Product-Manager-Skills && ln -s /tmp/Product-Manager-Skills/skills/customer-journey-map ~/.claude/skills/customer-journey-map

From README

Purpose Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align cross-functional teams, and systematically improve the customer experience to achieve business objectives. This is not a user flow diagram—it's a strategic artifact that combines customer empathy with business metrics to drive actionable improvements. Input Works best with: The customer (persona or segment) and the scenario or goal the journey covers. Also useful: Known stages, touchpoints, pain points, supporting research, and the business objective behind the map. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.