Download for MacApple silicon, macOS 14+
Skill

customer-journey-mapping-workshop

@deanpeters Updated 2026-10-16

Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.

ai-agentsai-product-managementclaude-skillspm-frameworksproduct-management

Install

With your agent

Install OMGSkills skill "deanpeters/product-manager-skills:customer-journey-mapping-workshop" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.

Manual command

git clone https://github.com/deanpeters/Product-Manager-Skills /tmp/Product-Manager-Skills && ln -s /tmp/Product-Manager-Skills/skills/customer-journey-mapping-workshop ~/.claude/skills/customer-journey-mapping-workshop

From README

Purpose Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvement. Use this to visualize the end-to-end customer experience, identify pain points, and create a shared mental model across teams—avoiding surface-level feature lists and ensuring discovery work focuses on real customer problems, not assumed solutions. This is not a feature roadmap—it's a discovery and alignment tool that uncovers where the experience breaks down and where improvements will have the greatest impact. Input Works best with: The persona (actor) and the scenario or goal to map. Also useful: Journey phases you already know, research artifacts, and where you suspect the experience breaks. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended ARGUMENTS: line — counts as answers already given.