Download for MacApple silicon, macOS 14+
Skill

competitor-analysis

@firecrawl Updated 2026-04-19

Compare two or more companies, products, or platforms across pricing, features, positioning, and docs. Use this skill whenever the user says "compare X vs Y", "how does X stack up against Y", "alternatives to X", "competitive landscape of …", "X vs Y vs Z", or asks for a competitor matrix. Uses search to discover competitors when the user only names a category, then scrape for each competitor's homepage, pricing page, and features/docs. Returns a normalized comparison matrix as JSON.

Install

With your agent

Install OMGSkills skill "firecrawl/firecrawl-agent:competitor-analysis" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.

Manual command

git clone https://github.com/firecrawl/web-agent /tmp/web-agent && ln -s /tmp/web-agent/agent-core/src/skills/definitions/competitor-analysis ~/.claude/skills/competitor-analysis

From README

Competitor Analysis Structured side-by-side comparison of competing products. Designed for search + scrape; no interact needed for typical marketing/pricing pages. When to use User names 2+ companies or products: "compare Vercel, Netlify, Cloudflare Pages" User names a category only: "best CDNs for edge functions" — search to discover the top 3–5 players, then analyze User asks for alternatives: "what are the alternatives to X?" User wants a feature matrix or positioning summary Do NOT use for single-vendor deep-dives — use deep-research or structured-extraction instead. Strategy Identify competitors. If the user listed them, use that list. Otherwise search once: "top providers 2026" or " alternatives". Pick the 3–5 most-cited.