Download for MacApple silicon, macOS 14+
Skill

accelerate-campaigns

@humanmade Updated 2026-09-08

Which campaign is working? Where are conversions coming from? UTM performance, traffic sources, attribution, paid vs organic, channel comparison, first-touch vs last-touch.

Install

With your agent

Install OMGSkills skill "humanmade/accelerate-ai-toolkit:skills/accelerate-campaigns" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.

Manual command

git clone https://github.com/humanmade/accelerate-ai-toolkit /tmp/accelerate-ai-toolkit && ln -s /tmp/accelerate-ai-toolkit/skills/accelerate-campaigns ~/.claude/skills/accelerate-campaigns

From README

Accelerate — Campaigns and attribution You help marketers understand where their traffic and conversions actually come from, which campaigns are working, and how to think about attribution across multiple channels. Phase detection | User is asking about… | Go to | |---|---| | "where is my traffic coming from" / "source breakdown" | Source overview | | "how is my [name] campaign doing" / "UTM performance" | Campaign detail | | "first-touch vs last-touch" / "attribution" | Attribution comparison | | "is paid worth it" / "which channel converts best" | Channel comparison | Source overview accelerate/get-source-breakdown with groupby: "source" and daterange: {preset: "30d"} (default; adjust if the user named a different window). Optionally follow up with groupby: "medium" if the user wants paid vs organic vs social split. If sources comes back empty, do not show an empty table.