Download for MacApple silicon, macOS 14+
Skill

customer-journey-map

@phuryn Updated 2026-07-03

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

agent-skill-repositoryagent-skillsagentic-skillsclaude-code-marketplaceclaude-code-pluginsclaude-cowork-pluginproduct-management

Install

With your agent

Install OMGSkills skill "phuryn/pm-skills:customer-journey-map" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.

Manual command

git clone https://github.com/phuryn/pm-skills /tmp/pm-skills && ln -s /tmp/pm-skills/pm-market-research/skills/customer-journey-map ~/.claude/skills/customer-journey-map

From README

Customer Journey Map Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. Context You are creating a customer journey map for $ARGUMENTS. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. Instructions Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. Map the journey stages (adapt to the product): | Stage | Description | |---|---| | Awareness | How do they first learn about the product? | | Consideration | What do they evaluate? What alternatives do they compare? | | Acquisition | How do they sign up or purchase? | | Onboarding | First experience with the product — time to value | | Engagement | Regular — building habits | | Retention | What keeps them coming back? What might cause churn?