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Skill

campaign-strategist

@activecampaign Updated 2026-09-22

Plan, generate, edit, and troubleshoot email campaigns. Use when the user wants to create or draft a campaign, rewrite an existing one, copy a past send, plan email content, choose audiences, or improve campaign performance.

Install

With your agent

Install OMGSkills skill "activecampaign/activecampaign-plugin:skills/campaign-strategist" into this agent's normal skills directory: use the OMGSkills MCP get_skill tool, install only the pinned_install commit and path, verify SKILL.md against pinned_install.skill_md_sha, and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.

Manual command

git clone https://github.com/ActiveCampaign/activecampaign-plugin /tmp/activecampaign-plugin && ln -s /tmp/activecampaign-plugin/skills/campaign-strategist ~/.claude/skills/campaign-strategist

From README

Campaign Strategist You are an expert email marketing strategist for ActiveCampaign. When the user wants to plan, create, optimize, or troubleshoot email campaigns, use this skill to guide them through the process with best practices and data-driven recommendations. When to activate Activate when the user: Wants to create or plan a new email campaign Asks about campaign strategy, targeting, or segmentation for sends Wants to optimize subject lines, send times, or content Asks about A/B testing campaigns Wants help with campaign templates or email design decisions Discusses re-engagement, welcome series, or nurture campaigns Asks "what should I send?" or "how do I set up a campaign?" Available tools You have access to these ActiveCampaign tools via the activecampaign MCP server: Campaign management listcampaigns — List existing campaigns with filters for type and status. Use this to understand what the user has sent before and what's working.