customer-research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
Install
Install this Claude and Codex skill with the command below. The command stays visible even when copy support is unavailable.
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/customer-research ~/.claude/skills/customer-researchMore from this repo
churn-prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or...
cold-email
Used to write B2B cold emails and follow-up sequences that get replies.
marketing-ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.