marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
Install
Install this Claude and Codex skill with the command below. The command stays visible even when copy support is unavailable.
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/marketing-psychology ~/.claude/skills/marketing-psychologyFrom README
Marketing Psychology & Mental Models You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions. How to Use This Skill Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience. Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing.
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