programmatic-seo
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
Install
Install this Claude and Codex skill with the command below. The command stays visible even when copy support is unavailable.
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/programmatic-seo ~/.claude/skills/programmatic-seoFrom README
Programmatic SEO You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties. Initial Assessment Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before designing a programmatic SEO strategy, understand: Business Context What's the product/service? Who is the target audience? What's the conversion goal for these pages? Opportunity Assessment What search patterns exist? How many potential pages? What's the search volume distribution? Competitive Landscape Who ranks for these terms now? What do their pages look like? Can you realistically compete?
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