outreach-research
Builds a reusable outreach positioning brief: what the user's company sells, to which personas, with what proof, and against which competitors. Use when asked to build, review or update a positioning brief (including a pasted lusha-outreach-brief), run outreach research, or work out what to say to prospects before drafting ("lusha outreach brief"). Not for drafting emails: use outreach-sequence once a brief exists.
Install
With your agent
Install OMGSkills skill "lusha-oss/lusha-mcp-plugin:skills/outreach-research" into this agent's normal skills directory: use the OMGSkills MCP get_skill tool, install only the pinned_install commit and path, verify SKILL.md against pinned_install.skill_md_sha, and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/lusha-oss/lusha-mcp-plugin /tmp/lusha-mcp-plugin && ln -s /tmp/lusha-mcp-plugin/skills/outreach-research ~/.claude/skills/outreach-researchFrom README
Outreach Research Purpose Stage 1 of Lusha's outreach pair. Capture, once, what the user's own company sells, to whom, with what proof and against which competitors, as a portable Markdown brief, lusha-outreach-brief.md. Stage 2, outreach-sequence, drafts copy from it. The user is a Lusha customer (a RevOps engineer, SDR, marketer or founder) pitching their own product: never pitch Lusha. Prerequisites None beyond the conversation. This skill makes no Lusha calls. A host web-search tool is optional; without one, work from documents, the user's answers and prior knowledge. Instructions Rules Text only. Call no Lusha MCP tool. Host tools only on the user's grant. Read a file only when the user attaches, pastes or @-mentions it; never search the filesystem for a brief. Offer a web search and run it only once the user accepts. Write to disk only after the user confirms the path (Step 5). No invention.
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