competitive-battlecard
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Install
git clone https://github.com/phuryn/pm-skills /tmp/pm-skills && ln -s /tmp/pm-skills/pm-go-to-market/skills/competitive-battlecard ~/.claude/skills/competitive-battlecardFrom README
Competitive Battlecard Create a concise, sales-ready battlecard for use against a specific competitor. Context You are creating a competitive battlecard for $ARGUMENTS. Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first. Instructions Research the competitor (use web search): Current product offerings and features Pricing tiers and model Target market and positioning Recent product launches or changes Known strengths and weaknesses Customer reviews and sentiment (G2, Capterra, Reddit) Create the battlecard with these sections: Company Overview Founded, HQ, funding/revenue (if public) Target market and ICP Positioning in one sentence Quick Comparison | Capability | Us | Them | Winner | |---|---|---|---| | [Feature area 1] | [Our approach] | [Their approach] | [Us/Them/Tie] | | [Feature area 2] | ... | ... | ... | | Pricing | ... | ... | ...
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