customer-journey-map
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
Install
git clone https://github.com/phuryn/pm-skills /tmp/pm-skills && ln -s /tmp/pm-skills/pm-market-research/skills/customer-journey-map ~/.claude/skills/customer-journey-mapFrom README
Customer Journey Map Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. Context You are creating a customer journey map for $ARGUMENTS. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. Instructions Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. Map the journey stages (adapt to the product): | Stage | Description | |---|---| | Awareness | How do they first learn about the product? | | Consideration | What do they evaluate? What alternatives do they compare? | | Acquisition | How do they sign up or purchase? | | Onboarding | First experience with the product — time to value | | Engagement | Regular — building habits | | Retention | What keeps them coming back? What might cause churn?
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