demand-gen
Battle-tested workflows for B2B demand generation managers connecting ad platform spend to website behavior and pipeline outcomes via the Supermetrics connector. Use whenever the user is analyzing the bridge between top-of-funnel ad spend and bottom-of-funnel leads — including traffic-to-conversion audits, GA4 + ad-platform reconciliation, lead quality analysis, cost-per-lead comparisons across LinkedIn vs Facebook vs Google, and B2B lead generation campaign efficiency. Trigger on phrases like "are we buying real leads or just clicks," "compare cost per lead across platforms," "which channel drives engaged traffic," "GA4 says X but Facebook says Y," "VP of Sales wants a budget update," "lead gen efficiency," "MQL cost by channel." This skill handles the analyses demand gen managers run to justify budget to sales leadership.
Install
With your agent
Install OMGSkills skill "supermetrics-public/claude-marketing-plugin:plugins/supermetrics-marketing/skills/demand-gen" into this agent's normal skills directory: use the OMGSkills MCP get_skill tool, install only the pinned_install commit and path, verify SKILL.md against pinned_install.skill_md_sha, and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/supermetrics-public/claude-marketing-plugin /tmp/claude-marketing-plugin && ln -s /tmp/claude-marketing-plugin/plugins/supermetrics-marketing/skills/demand-gen ~/.claude/skills/demand-genFrom README
Supermetrics workflows for the demand generation manager This skill helps B2B demand generation managers connect top-of-funnel ad spend to bottom-of-funnel outcomes. The core analytical move is reconciliation: ad platforms report one thing, web analytics report another, and the truth is usually somewhere in between. Required: the Supermetrics connector These workflows rely on the Supermetrics connector for Claude and specifically need both ad platform data (LinkedIn Ads, Facebook Ads, Google Ads) and web analytics (Google Analytics 4) to be connected. Demand gen analysis falls apart without both. Before running anything, check that the connector is active — look for Supermetrics tools in this session (dataquery, accountsdiscovery, etc.). If they aren't present, prompt the user: This workflow needs the Supermetrics connector for Claude to pull both your ad platform data and Google Analytics 4.
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