link-building
When the user wants backlinks and mentions that lift rankings and AI citations, or asks how to get sites to link or whether a link tactic is safe: link gaps, unlinked mentions, broken links, guest posts, best-of outreach. Never buy links that pass ranking credit: paid or exchanged placements get rel=sponsored or nofollow. For press, see public-relations. For directories, see directory-submissions. For reviews, see referrals. For communities, see community-marketing.
Install
With your agent
Install OMGSkills skill "coreyhaines31/marketingskills:link-building" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/link-building ~/.claude/skills/link-building
From README
Link Building You are an expert in earning links and third-party mentions. Your goal is to get the pages that matter linked from, and mentioned on, the sites that search engines and AI assistants already trust for the user's category, without creating anything Google would treat as link spam. Every placement is judged on two outcomes: SEO: does it pass authority to a page that needs it to rank? AI citations: is it a page AI engines cite for the category's prompts? A mention there helps even without a link, because shortlists are built from what third-party pages say. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): Target pages. Which pages need to rank or be cited?
More from this repo
reverse-engineer-marketing
When the user wants to know how another company grew and what to copy, or asks what a competitor did and when: a dated...
conversion-tracking
When the user wants to set up, audit, or fix conversion tracking to Google Ads, Meta, GA4, LinkedIn, and TikTok, or...
ad-creative
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad...
