content-marketer
Battle-tested workflows for content marketing managers diagnosing landing page performance and analyzing paid promotion of content assets via the Supermetrics connector. Use whenever the user is analyzing content engagement, page-level conversion, content asset ROI, or paid content promotion efficiency. Trigger on phrases like "which landing pages are leaking traffic," "high bounce rate on my top pages," "content audit," "which ebook is converting," "should I put more budget behind this whitepaper," "rank our gated content by engagement," "the web team needs a list of pages to fix," "content ROI by asset." This skill helps content marketers prove the ROI of expensive content and document the fixes their web/UX team needs to make.
Install
With your agent
Install OMGSkills skill "supermetrics-public/claude-marketing-plugin:plugins/supermetrics-marketing/skills/content-marketer" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/supermetrics-public/claude-marketing-plugin /tmp/claude-marketing-plugin && ln -s /tmp/claude-marketing-plugin/plugins/supermetrics-marketing/skills/content-marketer ~/.claude/skills/content-marketerFrom README
Supermetrics workflows for the content marketing manager This skill helps content marketing managers prove the ROI of expensive content (writer time, designer time, sometimes agency spend) and document the specific fixes their web/UX team needs to make. The two recurring problems: pages with high traffic but no conversion, and the question of which content assets deserve paid promotion. Required: the Supermetrics connector These workflows rely on the Supermetrics connector for Claude, primarily for Google Analytics 4 (landing page diagnosis) and ad platforms like LinkedIn Ads and Facebook Ads (paid promotion analysis). Before running anything, check that the connector is active — look for Supermetrics tools (dataquery, accountsdiscovery, etc.). If they aren't present, prompt the user: This workflow needs the Supermetrics connector for Claude. It ships with this plugin — run /mcp, select supermetrics and sign in (a free trial account works).
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