ecommerce-marketer
Battle-tested workflows for ecommerce marketers running paid acquisition campaigns where direct revenue attribution is the whole point — blended ROAS analysis across Google Ads and Facebook Ads, day-of-week purchase pattern analysis, and promotional campaign anomaly detection during high-stakes sales periods like Black Friday — via the Supermetrics connector. Use whenever the user is doing ecommerce paid media analysis or running a high-stakes promotional campaign that needs daily monitoring. Trigger on phrases like "blended ROAS," "purchase conversion value," "which day of week converts best," "Black Friday performance," "BFCM," "cost per purchase is spiking," "ad set anomaly," "Q4 promo campaign," "ROAS dropped overnight," "alert the media buying team." This skill handles the analyses that have to happen daily during a promo, and the post-mortem analyses after.
Install
With your agent
Install OMGSkills skill "supermetrics-public/claude-marketing-plugin:plugins/supermetrics-marketing/skills/ecommerce-marketer" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/supermetrics-public/claude-marketing-plugin /tmp/claude-marketing-plugin && ln -s /tmp/claude-marketing-plugin/plugins/supermetrics-marketing/skills/ecommerce-marketer ~/.claude/skills/ecommerce-marketerFrom README
Supermetrics workflows for the ecommerce marketer This skill helps ecommerce marketers whose campaigns tie directly to revenue. Conversions are purchases (not leads), and the analytical questions are quantitative: which day of the week converts best, what's blended ROAS across platforms, is yesterday's cost-per-purchase spike a real problem or just noise. The stakes spike around promotional campaigns — Black Friday, Cyber Monday, holiday sales, flash sales. During these periods, a 3x cost-per-purchase spike that goes uncaught for hours can blow a meaningful share of the campaign budget. The anomaly detection workflow exists for that scenario. Required: the Supermetrics connector These workflows rely on the Supermetrics connector for Claude. The core workflows need your main ad platforms (typically Google Ads and Facebook Ads) with purchase conversion tracking properly configured (conversion value populated, not just purchase count).
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