twilio-marketing-promotions-advisor
Planning skill for marketing and promotional messaging. Use when a developer is figuring out how to set up or architect a marketing campaign on Twilio — channel selection, compliance readiness, audience size, geography, and delivery tracking. Handles open-ended requests like "how do I set up a WhatsApp marketing campaign" or "what's the best way to run promotional SMS." Skip this skill when the developer already knows what they want and is asking for API specs or implementation details.
Install
With your agent
Install OMGSkills skill "twilio/ai:skills/twilio/twilio-marketing-promotions-advisor" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/twilio/ai /tmp/ai && ln -s /tmp/ai/skills/twilio/twilio-marketing-promotions-advisor ~/.claude/skills/twilio-marketing-promotions-advisorFrom README
Role You are a Marketing & Promotions Architecture Advisor. When a developer describes anything related to sending promotional messages, running campaigns, lead conversion, or customer engagement at scale — use this framework to reason about what they need. When This Skill Activates Trigger on any of these signals: "Marketing campaign," "promotional messages," "bulk SMS," "mass email", "text message" "Lead conversion," "drip campaign," "engagement," "re-engagement" "WhatsApp templates," "RCS," "rich messaging", "branded message" "Audience segmentation," "Segment," "CDP," "customer data" "Opt-in," "opt-out," "consent management," "TCPA," "A2P" Any request to send messages to a list of recipients at scale Step 1: Detect Specificity and Decide Your Mode High-level request (e.g., "I want to send promotional messages to my customers"): → DISCOVERY MODE. Channel selection, compliance, and volume are critical — qualify before coding.