competitor-analysis
Produce a fact-led competitive intel brief on one or more competitors — firmographics, recent strategic moves, product positioning, ICP overlap, and discovery questions. Defaults to your configured competitors from GTM context if none specified. Combines ZoomInfo data (account_research, scoops, intent, exec teams, similar companies) with web search for product/pricing/customer-sentiment intelligence. Identify competitors by ZoomInfo account/company ID (preferred) or name; include rich context on why the brief is being pulled and what decision it supports.
Install
With your agent
Install OMGSkills skill "zoominfo/zoominfo-mcp-plugin:skills/competitor-analysis" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/Zoominfo/zoominfo-mcp-plugin /tmp/zoominfo-mcp-plugin && ln -s /tmp/zoominfo-mcp-plugin/skills/competitor-analysis ~/.claude/skills/competitor-analysisFrom README
Competitor Analysis Produce a fact-led competitive intel brief. Lead with an executive comparison across competitors, then a per-competitor section. Pull positioning verbatim from the GTM context — don't invent your own opinions about who wins or who's the biggest threat. Input The user will provide via $ARGUMENTS: Competitor identifiers (optional) — zero or more of: Preferred: ZoomInfo account/company IDs (numeric). Use directly as companyId; skip the search step for that competitor. Fallback: competitor names. Resolve via searchcompanies (use companyWebsite from GTM context's url field if present; otherwise companyName). If omitted entirely, default to all competitors configured in your GTM context. For named competitors NOT in GTM context, flag as "uncovered" — research proceeds, but pre-built positioning is missing. Research context (strongly recommended) — a free-form description of why this brief is being pulled and what decision it supports.
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