why-now
Build a "why now" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks "why should I reach out to Acme now", "what's our angle into this account", "give me a reason to call", or is planning outbound and needs timely, evidence-based hooks. Each hook ties a real signal to one of your offerings.
Install
With your agent
Install OMGSkills skill "zoominfo/zoominfo-mcp-plugin:skills/why-now" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/Zoominfo/zoominfo-mcp-plugin /tmp/zoominfo-mcp-plugin && ln -s /tmp/zoominfo-mcp-plugin/skills/why-now ~/.claude/skills/why-nowFrom README
Why Now Answer the question a seller actually has before reaching out: why this account, why now, and what to lead with. Prerequisites enrichcompanysignals charges data credits — each signal returned counts as a record, but companies already under management (enriched within the last 12 months by your organization) are free. accountresearch consumes AI credits. getgtmcontext and WebSearch are free. Intent, news, and scoop availability depends on your ZoomInfo package; if a signal type is empty, work with what is available rather than treating it as "nothing happening". Input Provided via $ARGUMENTS: Company (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via searchcompanies. If none is supplied, ask which company. Your angle (optional) — what you sell into them, or the play you are running. Sharpens the hooks. Workflow Anchor on your side. Call getgtmcontext (free) for offerings, ICP, competitors, and priorities.
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