copywriting
When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for.
Install
With your agent
Install OMGSkills skill "coreyhaines31/marketingskills:skills/copywriting" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/coreyhaines31/marketingskills /tmp/marketingskills && ln -s /tmp/marketingskills/skills/copywriting ~/.claude/skills/copywritingFrom README
Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. Before Writing Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Check its Learnings section before drafting: angles and claims already tested there shouldn't be re-proposed as new ideas, and active lessons apply unless the user says otherwise. Gather this context (ask if not provided): Page Purpose What type of page? (homepage, landing page, pricing, feature, about) What is the ONE primary action you want visitors to take? Audience Who is the ideal customer? What problem are they trying to solve? What objections or hesitations do they have? What language do they use to describe their problem?
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