marketing-leader
Battle-tested workflows for marketing analytics and leadership work — quarterly executive overviews, multi-channel budget pacing and forecasting, and cross-platform ROAS benchmarking — using the Supermetrics connector. Use whenever the user is doing macro-level marketing analysis or executive reporting rather than daily campaign work. Trigger on phrases like "90-day overview," "quarterly review," "budget pacing," "are we on track to hit our spend target," "forecast month-end conversions," "ROAS by platform," "which channel deserves more budget," "deck for the CMO," "executive summary," "marketing performance report." Also trigger when the user mentions building a presentation, slide deck, or board-ready document from marketing data, even if they don't say "Supermetrics" — these are leadership deliverables that benefit from the structured workflows in this skill.
Install
With your agent
Install OMGSkills skill "supermetrics-public/claude-marketing-plugin:plugins/supermetrics-marketing/skills/marketing-leader" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/supermetrics-public/claude-marketing-plugin /tmp/claude-marketing-plugin && ln -s /tmp/claude-marketing-plugin/plugins/supermetrics-marketing/skills/marketing-leader ~/.claude/skills/marketing-leaderFrom README
Supermetrics workflows for marketing analytics and leadership This skill helps marketing leaders and analysts produce macro-level cross-channel analysis: the quarterly review, the budget pacing forecast, the cross-platform ROAS comparison. The output of these workflows lands in front of CMOs, finance partners, and boards — so the workflows are tuned for "decision-ready" outputs, not data dumps. Required: the Supermetrics connector These workflows rely on the Supermetrics connector for Claude, which pulls live data from connected ad platforms. Before running anything, check that the connector is active — look for Supermetrics tools in this session (dataquery, accountsdiscovery, etc.). If they aren't present, prompt the user: This workflow needs the Supermetrics connector for Claude. It ships with this plugin — run /mcp, select supermetrics and sign in (a free trial account works). Then run /supermetrics-marketing: to connect your platforms.
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