performance-marketer
Battle-tested workflows for performance marketers running paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads via the Supermetrics connector. Use whenever the user is doing campaign-level analysis, optimization, or reporting work — including week-over-week performance comparisons, ad fatigue and frequency audits, creative testing, CPA/CTR/CPC analysis, budget shifting between channels, ad copy iteration, and drafting refresh emails to creative teams. Trigger this even when the user doesn't say "Supermetrics" explicitly — phrases like "my Facebook campaign is underperforming," "compare last week vs this week on LinkedIn," "which ads should I pause," "ad fatigue," "creative refresh," or "rank my ads by CPA" all signal performance marketing work that benefits from these structured workflows.
Install
With your agent
Install OMGSkills skill "supermetrics-public/claude-marketing-plugin:plugins/supermetrics-marketing/skills/performance-marketer" into this agent's normal skills directory: call the OMGSkills MCP get_install_plan tool for your agent and run the script it returns (it installs only the pinned commit and verifies SKILL.md), and stop if MCP or the pin is unavailable. Do not overwrite or change existing skills without asking me.
Manual command
git clone https://github.com/supermetrics-public/claude-marketing-plugin /tmp/claude-marketing-plugin && ln -s /tmp/claude-marketing-plugin/plugins/supermetrics-marketing/skills/performance-marketer ~/.claude/skills/performance-marketerFrom README
Supermetrics workflows for the performance marketer This skill helps performance marketers analyze paid campaigns across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads. The workflows are designed to produce decisions a media buyer can act on today — not dashboards that need to be interpreted. Required: the Supermetrics connector These workflows rely on the Supermetrics connector for Claude, which pulls live data from connected ad platforms. Before running anything, check that the connector is active — look for Supermetrics tools in this session (e.g. dataquery, accountsdiscovery, fielddiscovery). If they aren't present, the user hasn't signed in to the bundled connector yet (or is on claude.ai without the plugin's connector). Stop and prompt them: This workflow needs the Supermetrics connector for Claude to pull your live ad data. It ships with this plugin — run /mcp, select supermetrics and sign in (a free trial account works).
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